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  • Writer's pictureSukirti Bakshi

Are B2B and B2C branding really different?

B2B and B2C marketplaces were once described and/or treated as complete opposites:

Digital access to information transformed the B2B marketing landscape. Customer expectations for convenience and support rose. And B2B brands responded by:

  • Investing in more audience research and stakeholder profile-building

  • Adopting more personalized sales tactics

  • Shaping more compelling online journeys and experiences

Certain B2C best practices are appropriate for the B2B sphere. Like their B2C competitors, successful B2B businesses develop messaging that appeal to emotions in addition to logic.

Emotions are a natural part of being human, and they will always have an impact on the decisions we make. People want to feel good about the decisions they make, whether they are making them at work, at home, in a store, or online searching for expert services.

I always advise my clients to "find an emotional sweet spot" with their buyers because of this. A product or service's practical and emotional benefits are highlighted by effective B2B branding.

An example would be -Your program might be an example of cutting-edge creativity. However, what does that indicate for your buyer's clientele? Consumers feel encouraged by assurances of:

  • Increased output

  • Greater contentment at work

  • Improved stability in finances

Buyers are human beings, and their emotions count. Businesses should connect with them differently because of their professional B2B setting, which will help them forge the kind of lasting relationships that will shape their common future.

To find out more about how to use a new B2B brand to engage audiences and promote value generation, please connect-

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