top of page
  • Writer's pictureSukirti Bakshi

The Good & Not So Good of PPC

Pay-per-click, or PPC for short, is like the VIP pass to get your business seen by folks actively searching for what you've got. It's basically paying a little something to have your ads show up right at the top when someone Googles.

Most folks in the biz world know the drill with pay-per-click marketing. You shell out some cash every time someone hits that click on your website. It's a game of paying for every click, hence the catchy name "Pay Per Click." It's a hotshot method for pushing your business online, but before you dive headfirst into the PPC party, let's break down the good and the not-so-great sides of it.

The Good Stuff about PPC:

  • Boss of Your Budget: You can call the shots on how much cash you're willing to splash. So, even if you're a small fish in the business pond, PPC's got your back. It's all about how much money you're willing to throw down, and that's entirely up to you.

  • Easy Scorecard: Tracking how well your PPC  is doing is a piece of cake. Platforms like Google Adwords dish out all sorts of stats, letting you see if your ads are doing the cha-cha with conversions or not.

  • Money Watcher: If you're a marketing maestro keeping tabs on where your audience is coming from is a goldmine. Real-time stats on how your PPC ads are performing, the who, what, where of visitors, and what's grabbing attention the most - it's all laid out for you.

  • Snap Your Fingers, See Results: Unlike the slow dance of SEO, PPC gives you results on the spot. Sign up, craft your ads, bid on those magic keywords, and point 'em to the right landing spot. Now, just cross your fingers for someone to click. No guarantees they'll buy, though!

  • Local and Global Swagger: Wanna flaunt your ad in specific spots? No prob. PPC lets you call the shots on where your ad shows up. It's like having a remote control for your ads – perfect for local joints or big global players.

The Not-So-Good Stuff about PPC:

  • Brains Required: It's not just about paying for ads to be seen. There's a whole battlefield with competitors fighting over the same keywords. And that usually means digging deeper into your pockets for those sought-after words.

  • Moolah at the Door: The big bummer with PPC is, well, it's not free. Some businesses get the jitters about putting down the moolah. Plus, if you're not sure whether PPC will give your business a high-five, you might end up tossing cash down the drain.

  • Ad Evaporation: Stop paying, and poof! Your ads vanish into thin air. Small businesses, especially those on a budget, can feel the heat. Even if you had a killer campaign, no funds mean no ads, and that's a bummer for sales.

  • No Guarantee on Shopper Commitment: Clicks don't equal sales. So, even if someone taps your ad, you're footing the bill. Whether they actually buy your goods or services? Not guaranteed.

  • Time Hog: PPC isn't a one-click wonder. Setting up shop takes time and effort. It's like throwing a party – first, you need to scope out the scene, know your crowd, and pick the right tunes. Crafting campaigns that truly work? Yeah, that takes time too.

So, there you have it – the lowdown on PPC. Like any digital channel , it's got its ups and downs. 

2 views0 comments


bottom of page